A business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of the products in the market.
In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. If the products are advertised through blogs, information spreads very quickly especially if an impressive write-up goes with the product. Soon the blogs will be passed on to hundreds of possible customers.For the example of corporate blog, you can see from Top 15 Corporate Blogs.
Open communication with customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try products and services. It creates awareness and loyalty from the customers.
Blogs is good for product research and reviews. It would be easier to improve on the products if observe customers’ thinking and behavioral patterns. It can also help business to take immediate action to customers’ concerns, give them the feedback by selling the product fulfill their need and requirement.
Blog is a community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create useful comments regarding the product. Then business can know how to
improve the product quality and product design. Thus it can increase customer satisfaction.
Blog is like a setup booth in the biggest trade show on earth everyday. It is a good marketing communication tool for company because it is cost effective and efficiency to communicate with customer. Marketing possibilities are just around the corner waiting to strike sale scales up.
2 comments:
i think with blog that save a lot of cost for campanies.
Yes,with the corporate blogging, company can save a lot of money such as advertising cost.
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