E-commerce is defined as “the sharing of business information, maintaining business relationships and conducting business transactions by means of telecommunications networks”. It also includes various processes within and outside the organization in addition to buying and selling activities.
Generally, there are some rules for a successful e-commerce website. First of all, the retailer has a product or products that meet the customer need. After that, the retailer needs to use the website to advertise the product and make the website as attractive as possible, displays the product to best advantage.
For online payment systems and credit card processing, the retailer must ensure that customers feel secure in the online transaction. It is because customers are very concern about the level of security when providing sensitive information online and will use e-commerce only when they develop a certain level of trust. So the retailer must ensure the transaction is fully secured and no unauthorized access. The retailer makes it easy for customers to purchase products by using the credit card or e-banking systems.
The success case of e-commerce is bookseller
Generally, there are some rules for a successful e-commerce website. First of all, the retailer has a product or products that meet the customer need. After that, the retailer needs to use the website to advertise the product and make the website as attractive as possible, displays the product to best advantage.
For online payment systems and credit card processing, the retailer must ensure that customers feel secure in the online transaction. It is because customers are very concern about the level of security when providing sensitive information online and will use e-commerce only when they develop a certain level of trust. So the retailer must ensure the transaction is fully secured and no unauthorized access. The retailer makes it easy for customers to purchase products by using the credit card or e-banking systems.
The success case of e-commerce is bookseller
www.ABE.com , with no venture capital, is presently
slaughtering the VC-funded S.F. ABE.com did a lot of things right on the web, they put up a simple, user-friendly web site that delivered what the customers wanted, a good selection of used books at good prices.
But they did even more things right at the back end. For example, they left the books right where they were, sitting in low-rent used bookstore space. Alibris took possession of the books, piling up warehouse rental costs, labor costs, and doubling their shipping costs. ABE.com acted modestly, an appropriate stance in the quiet world of used bookselling. Alibris spend money with splashy advertisements in New Yorker magazine. ABE.com went out of their way to accommodate computer-illiterate used booksellers, by accepting inventory data in virtually any format. And not least, ABE.com answered the telephone, and they were pleasant to customers and suppliers alike.
As a conclusion, E-commerce success is not so easy, it need a clear vision and goal, patient and long-term view and embrace technology and change.
But they did even more things right at the back end. For example, they left the books right where they were, sitting in low-rent used bookstore space. Alibris took possession of the books, piling up warehouse rental costs, labor costs, and doubling their shipping costs. ABE.com acted modestly, an appropriate stance in the quiet world of used bookselling. Alibris spend money with splashy advertisements in New Yorker magazine. ABE.com went out of their way to accommodate computer-illiterate used booksellers, by accepting inventory data in virtually any format. And not least, ABE.com answered the telephone, and they were pleasant to customers and suppliers alike.
As a conclusion, E-commerce success is not so easy, it need a clear vision and goal, patient and long-term view and embrace technology and change.
1 comment:
yeah..retailer certainly need to make the website as attractive as possible to displays their product..besides as consumer we also wants to make sure that their product is in good quality!
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